Author Privacy Policy


This privacy policy addresses how we collect and process the personally identifiable information (information or data) about individual authors of online content (Author, you or your) through the Services that we offer to our customers.This privacy statement applies to you if you publish information on publicly available websites (Twitter, Instagram, Facebook, YouTube etc.) that we collect data from.

We, us, or our refers to Minterly Limited, a company registered in England and Wales with company number 10487196. Our registered address is 15 Newland, Lincoln, England, LN1 1XG. We are a data processor of the data that we process about you.


Information we collect

We crawl and index publicly available information (including data) from the Internet. We also contract directly with third-party providers to gain access to data from them. In each case, the only information that we have access to is published or made available by Authors. This information is then collected, indexed, and stored in our database. We offer access to our database, as well as analytics of the data within that database, to customers (our Services).

Since all of the data that we access is publicly available, the raw data we have about you could be found by anybody with access to the Internet. Some of this information may be your personal information. For example, your name or username in connection with your Twitter or Facebook profile or the content of your public posts on these sites would be your personal information.

As an Author, you are the source of the data. You have control over that data within the platform you choose to publish it on (e.g. Twitter or Facebook), including through using the privacy settings made available to you by that platform. In addition to whatever rights you have via your relationship with any publishing platform, you also have certain rights relating to your data that we process, as set out in this Author Privacy Policy.

The data we collect about you depends on the source of the data, what the source or platform chooses to make available to us, plus what you choose to make publicly available. It could include the following:
your name, username, handle, or other identifier; the content you have published (posts, comments, expressions, opinions, etc.);
your profile picture or other images or videos that you post or interact with;
your job title or profession;
your age, gender and interests;
your location.

In addition to the data you make available about yourself, we may also use the data you have published to infer other information about you and provide our analysis to our customers. For example, based on your name, we may infer your gender; based on the content of one of your posts, we may infer some of your interests, your profession, your location, etc.


Using your personal information

We collect the information set out above in order to provide the Services to our customers. Our aim is to provide technology that empowers our customers to act with more certainty in a way that is easy-to-access and use. Our customers use our Services to learn more about their brand, their customers, their competitors and other information available on the social web that is about or relevant to them.

Although it is the responsibility of our customers to use the information properly, we do put in place safeguards to protect your personal information. We require our customers to comply with applicable law, including data privacy law. We also require our customers to comply with acceptable use guidelines concerning how they use the data.

When we infer data about you, we do so automatically. The inferences are based on algorithms that analyse the data that you have posted. We do not make any decisions about you based on the data that we process about you (inferred or not). In other words, we only make the data available to our customers. It is up to our customers what (if anything) to do with the data and any inferences about the data.


Sharing your data

In addition to sharing your data with our customers, we may share your data with any member of our company group (i.e. our subsidiaries, parent companies, and affiliates).

We may share your data with selected unaffiliated entities for our business purposes, including our business partners, suppliers, and sub-contractors, for the performance of any contract we enter into with them. We may also share your data with analytics and search engine providers that assist us in the improvement of our website and Services.

We may also disclose your data to other third parties. For example, if we sell or buy any business or assets, we may disclose your data to the prospective seller or buyer of such business or assets. Alternatively, if we or substantially all of our assets are acquired by a third party, your data may be part of the transferred assets.

If any third party processes any of your data, we ensure there are sufficient contractual and operational safeguards protecting your data.


Data storage and security

We're committed to protecting your personal data and have implemented reasonable measures to prevent unauthorized access to our servers, and to safeguard data. We have implemented such technology and security features ourselves or purchased them from specialised third parties, and we maintain strict internal guidelines to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance security as new technology becomes available.

If other entities process your Personal Data, we ensure there are adequate contractual and operational safeguards in place.

We may transfer your Personal Data to, and store it in, a country other than your own. That country may not provide the same level of data protection as your own country. Whenever we transfer your information outside of the European Economic Area or the United Kingdom, we will take steps to ensure that adequate safeguards are in place to protect your Personal Data and to make sure it is treated securely. You may contact us for a summary of the safeguards which we have put in place to protect your Personal Data and privacy rights in these circumstances.


Accuracy and Retention

Most of the data we have about you comes directly from you. If it is inaccurate, we advise you to fix it on the original platform in which you published that data. Where we infer data about you, it is our aim to ensure that any of this additional data is accurate and kept up to date.

We will retain any data about you for as long as it is reasonably necessary for us to provide the Services. However, if you request that we delete your data, or if you delete your data from the platform in which it was originally published (and that platform indicates the deletion to us), we will also delete your data from our Services.


Your rights

You have certain rights in respect to your personal information, including the right to access, correct, or delete personal data we hold about you. Under applicable data privacy law you can:
request access to the data that we have about you and request that it be updated, rectified, deleted, or blocked; ported, erased or
request that we stop further use of any data we hold about you;
lodge a complaint about our use of your data with the data privacy authority of the country in which you live. If you have a complaint about our data practices, we do hope that you’ll reach out to us first, so we have a chance to address your concerns;

If you have any questions or concerns regarding privacy when using or to exercise any rights listed above, please email us at or write to us at the address listed at the top of this document.