Free Instagram Audit
Check your profile, engagement and recent content.
Get a score out of 100, practical suggestions and your top post from the last 30 days.
If the account is yours, connect it in a free trial and the AI Analyst writes the account audit report from its own data. No credit card.
What to improve first
Profile setup
Checks your bio length, profile picture and website link, including whether URLs are kept out of your bio text.
Posting consistency
Measures how evenly you space your posts. At least three posts are needed to score this.
Engagement
Compares your average likes and comments per post, relative to your follower count, with accounts of a similar size.
Content mix
Checks whether you use different post formats, add captions and include hashtags.
Comments
Measures the percentage of posts that received at least one comment.
Select an area to see how it’s scored. Areas with insufficient data are excluded from the total.
Manage this account? Connect your account for a detailed report on your growth, reach, Stories and more.
Results are saved for 24 hours. Run an audit each month to track changes.
How does the Instagram audit work?
The free audit reviews your profile and posts from the last 30 days. It checks five areas: profile setup, posting consistency, engagement, content mix and comments.
Your results include a score out of 100, a breakdown of each area and a suggested next step. You’ll also see the post that received the most likes and comments.
The audit uses public data. Connect an account you manage to include private metrics such as reach, Stories performance and follower growth in a detailed report.
What does your score mean?
Your score combines the available checks into a total out of 100.
The score gives you a starting point for reviewing your account. It covers public profile and posting data, so it doesn’t reflect every aspect of your Instagram performance.
What isn’t included in the free audit?
Some metrics require access to an account you manage. Connect your account to include these in a detailed audit report, where available.
See how your Stories perform.
See how widely your content is seen.
Review how your audience changes over time.
See how often people click your links.
See a sample audit report
The account audit report reviews six months of data across six areas. Each area receives a grade, supported by key metrics, followed by recommended actions.
Connect your account, ask the AI Analyst for an account audit and download the PDF from the chat.
Summary
Reels account for 31% of posts and 62% of views. Posting varies from 4 to 26 posts per month, and only four Stories were published in six months. Focus next on a consistent posting schedule and regular Stories.
Performance overview
| Area | Key figure | Grade |
|---|---|---|
| Growth | +1,055 net followers | Adequate |
| Reach and engagement | 1.9% engagement, flat | Adequate |
| Content performance | Reels 31% of posts, 62% of views | Strong |
| Consistency | 3.1 posts a week, 4 to 26 a month | Needs attention |
| Audience fit | 71% of posts in active hours | Strong |
| Stories and link clicks | 4 Stories, 38 link clicks | Needs attention |
Recommended actions
1. Keep a consistent posting schedule. Aim for 12 posts per month over the next eight weeks.
2. Publish Stories regularly. Try two Stories per week with a link sticker, then review the link clicks.
Get a detailed audit of your account
Connect an account you manage to review six months of performance. Get clear findings and recommended actions in a PDF report.
How often should you audit your Instagram account?
Run the free audit once a month to review your latest posts and track changes. For a client account, run it before you start work and again after the first month.
Review the detailed account audit quarterly to assess longer-term trends.
Frequently asked questions
Which accounts can I audit?
The free audit works with public Instagram Business and Creator accounts. Private and personal accounts aren’t supported.
How is the free audit different from the detailed report?
The free audit scores your public profile and posts from the last 30 days. The detailed report reviews six months of data from a connected account, including metrics such as reach, follower growth and Stories performance. The AI Analyst grades six areas and recommends what to improve.
Can I see a sample report?
Yes. The report templates page includes previews of the account audit and other AI Analyst reports.
Do I need to share my Instagram password?
No. The free audit only needs a username. For the detailed report, you grant read-only access through Instagram or Facebook. Minter.io never receives your password, and you can disconnect at any time.
Can I audit a client or competitor?
You can run the free audit on any public Business or Creator account. For a detailed client audit, your client needs to grant access. Competitor accounts without granted access support analytics and selected reports, but not the detailed account audit.
Does the audit support other social networks?
The free audit is for Instagram. Detailed account audit reports are also available for connected TikTok, Facebook, X, LinkedIn and Threads accounts. See the report templates.
What happens when the trial ends?
After 14 days, you’ll need a paid plan to continue. Plans start at $19 per month. No credit card is required for the trial, so you won’t be charged automatically.
See what to improve on your Instagram account
Get a detailed audit report with your 14-day free trial.
No credit card required · Plans from $19/month
AI summary