6 of the greatest posts to pin on Instagram

Need some inspiration for your pinned Instagram posts? We’ve collected 6 of the greatest strategies to try out. Pin up to 3 posts to the top of your profile and open up more opportunities for your chosen content to get more views and engagement.

1. Introduce your brand

Welcome new viewers to your Instagram profile with an introduction to your brand pinned to the top of your grid. With this specially designed piece of content, you can give insight into your brand: who you are and what you have to offer. This is an opportunity to connect with your target audience, create a good first impression and answer any frequently asked questions straight off the bat.

2. Share your values

Strong values and a brand mission creates loyal followers. Leading with purpose enables brands to connect with likeminded people and shows that a brand isn’t just in it for the money - it stands for something. Make sure new viewers can explore your brand values and mission with a pinned post that pops.

3. Accent your achievements

Celebrate your achievements and awards by putting them in the top spot. This will immediately give new viewers a reason to trust your brand and buy into what you do. Achievements and awards leverage social proof to build trust because shiny accolades show that your brand’s expertise has been recognised and acknowledged by something beyond itself and its customers.

4. Promote your products/services

Want more sales? Use pinned posts to your advantage. Include current promotions, recent releases or bestsellers to get more eyes on the items that are up for grabs. Pinned posts are the first posts on your grid that viewers see when they explore your profile. Use them to promote products for increased sales.

5. Include valuable information

Provide instant value to your target audience by sharing information that helps them or solves a common problem, and pinning it to the top of your profile. This helps your brand connect with the right people and it makes it more likely that people will see your brand as a source of information, which will encourage return views and audience growth. It also makes it clear that your brand knows its stuff, and showcasing expertise builds trust quickly.

6. Showcase high-performing content

Create a first impression to be proud of by placing high-performing content in the top spot. By pinning posts that have already proven to connect well with others, you can almost guarantee that new viewers will also connect well with these posts. If you’ve had posts go viral, this is the perfect pinned post strategy because it showcases impressive numbers which is social proof 101: loads of people are viewing and interacting with your content so your brand must be amazing! This essentially puts your best foot forward, builds trust and encourages people to explore your brand further.

How to pin a post on Instagram:

1. Select the post you want to pin on your Instagram profile.
2. Hit the 3 dot menu in the top right-hand corner of the post.
3. Scroll down and select ‘Pin to main grid’.

Uncover a world of analytics that can help you identify your best posts to pin by heading to Minter.io now. You can also explore your competitor’s data, other social media accounts across different platforms and see how your brand stacks up when benchmarked against accounts of a similar size. To access all this and so much more, click here!