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How MTG are a dominating gaming brand on Facebook

Brands on Facebook Jul 8, 2021
How MTG are a dominating gaming brand on Facebook Minter.io Blog

With 1.7 million likes and counting, building community is at the heart of Magic: The Gathering, which aligns perfectly with the nature of social media marketing. MTG use their Facebook page to build hype, share releases, start conversations and look after their customer base, so whether you’re into gaming or not, if you’re a business looking to expand your empire on Facebook, there’s a trick or two to learn from these marketing wizards.

About The Brand


Magic: The Gathering is a brand released by Wizards of the Coast (which is now a subsidiary of Hasbro). MTG has a dedicated Facebook page far surpassing the amount of likes on the parent business pages. Harnessing the power of community through social media has allowed MTG to put the products their fans care about in a dedicated space.

Here are 5 powerful points MTG utilise for success on Facebook.

1. Branding


Make it impossible for people to mistake your page for another through your use of branding. It should be clear what type of brand you own and that your Facebook page is the place to get the latest, up-to-date information on everything your audience wants to know.

Facebook name, username, category and logo add to branding
Facebook name, username, category and logo add to branding


Set your branding up correctly on Facebook by choosing an accurate page name, a suitable username and the page category that fits your brand the most. Through logos, fonts, colour schemes and media that follows a theme, your branding should become stronger with every single post you share.

2. Simple About Page Info


The more information you provide the better, right? Well, not always. Having a clear focus and fewer buttons to press funnels the audience to one place. This can be extremely advantageous if you have one goal, such as getting traffic onto your website.

About Page info on the Magic: The Gathering Facebook page
About Page info on the Magic: The Gathering Facebook page

3. Post Construction


Look at the elements that bring structure to this post.

Facebook post by Magic: The Gathering including a hashtag, link, CTA and cue to view media
Facebook post by Magic: The Gathering including a hashtag, link, CTA and cue to view media


This post has achieved multiple things over a few short, easy-to-digest lines. Notice how the lead line makes you want to watch the media as it begs the question, “What is?” The post includes a hashtag, which links all relevant posts together, along with a relevant website link.

The media is humorous which taps into the humanity of the company and aims to spark an emotional response from the viewer, all while keeping the product at the centre of the video. At 21 seconds long and with music, quality visuals and a clear focus, this video is sure to keep viewers engaged.

How can you encourage media views and viewer action in a simple, succinct way?

4. Products Stealing The Show


When you build a community around your brand and the quality products you are proud to share, it makes sense to make those products the star of the show. It’s clear that while MTG creates posts with different approaches, the brand's products are always at the heart of the content they share.

Magic: The Gathering Facebook post showcasing product
Magic: The Gathering Facebook post showcasing product

5. Vital Visuals


With Facebook, you have many different options for connecting with your audience. You can write in essay form, showcase events, add a shop, curate guides and so much more… so why hasn’t MTG revelled in these options? Social media is extremely visual. When a user opens up their Facebook feed they tend to scroll until something grabs their attention. This is why leaning into visual media is a great tactic. By choose striking imagery and video content, you can catch and hold a viewer’s attention long enough to stop them mid-scroll.

Magic: The Gathering Facebook post featuring multiple images
Magic: The Gathering Facebook post featuring multiple images


We hope these 5 tips help you build a stronger presence on Facebook, build your community and guide followers to actions that make sense for your brand. You can keep track of how your Facebook presence is growing through the many features on Minter.io - the analytical tool for all your business needs on social media.


Start growing your brand on Facebook!
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Sarah Rachel

Fan of tea, rock music and fluffy animals.

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