How to find the best hashtags for TikTok

Never underestimate the power of the humble hashtag. Finding the perfect ones for your brand can boost your content’s visibility, connect you with a community, make your business easier to find in search and help you reach a wider, targeted audience. But not all hashtags are created equal. Knowing how to find the ideal hashtags that will have the highest impact for your brand on TikTok is vital for efficiency and maximum visibility.

Here are 3 ways to find the best hashtags for your brand on TikTok…

1. Join community hashtags

TikTok is amazing for joining and growing communities of similar accounts and one of the best ways to get into a TikTok community is by finding its unique community hashtag. Examples of communities on TikTok include #watertok #booktok #momtok and #croctok. Notice the makeup of these hashtags. Many community hashtags on TikTok are made up of the topic followed by “tok”.

When including community hashtags in your TikTok posts, be sure to keep in mind the following…

Don’t crosspost community hashtags

It’s easy to assume hashtags carry over from social platform to platform but this isn’t necessarily the case, especially when it comes to communities on social media. Communities often add the name (or part of the name) of the social media platform they’re connecting on. On Instagram, an example of a community-based hashtag would be #bookstagram whereas on TikTok a similar community uses the hashtag #booktok. 

Make sure the community is right for your brand

It’s always worthwhile to check the meaning of your chosen community hashtag as some aren’t as simple as they may appear. Take #watertok for example - this specific hashtag unites creators who add different flavoured powders to (usually) gigantic flasks of water. It’s a very niche community, despite the broad-sounding hashtag.

One handy TikTok feature that can help you determine whether a community is right for you is the Search Highlights feature. Simply type your chosen hashtag followed by the word “explained” into the search bar to find out more about the community.

2. Take on trending hashtags

Joining a trend could transform your entire TikTok experience. Luckily, TikTok isn’t keeping any secrets about what’s trending on the platform. Head to the TikTok:Creative Center to find trending hashtags in your country. You can filter trending hashtags by the industry you’re in, view trending hashtags from the last 7, 30 or 120 days and toggle the option to view hashtags that are new to the top 100. Select a hashtag to see analytical data including the number of posts shared using the hashtag, interest in the hashtag over time, related videos (great for inspiration!), viewer insights, related hashtags and regional popularity.

3. Make search your best friend

Research is vital if you want to pick hashtags that make your content pop up in the perfect places on the platform and the TikTok search bar is the place to do it. Alongside community and trending hashtags, you might want to round out your approach with popular, broad or maybe even niche hashtags. This will help you cover a lot of bases in your quest for being seen. 

To search for hashtags on TikTok, all you need to do is type a topic into the search bar, then scroll along the tabs at the top of the screen until you reach the hashtags tab.

From here you can explore relevant and popular hashtags. The number of posts using a hashtag is displayed underneath each hashtag which should help you decide which hashtags are right for you, although you can always experiment with different hashtags as you release more content on a similar theme.

Optimise your hashtags with Minter.io

Once you’ve found plenty of hashtags to use on your TikTok content, check out which hashtags are working the best for your unique profile. With Minter.io you can optimise your content on TikTok by viewing the top hashtags by interactions and most effective hashtags you’re using on the platform. This can help you repeatedly use hashtags that give you the best results. As you experiment with different hashtags you will be able to see how they stack up against each other in graphs specifically created for your TikTok profile.  

Get the most out of your brand on TikTok. Discover Minter.io today!