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Instagram Monthly Report: April 2017

Instagram Analytics May 25, 2017

Every month, we (Minter.io) will give you an overview of the latest stats and best performing brands on Instagram. Hereโ€™s our report for April 2017!

#beautiful

#style

#fashion

#love

#beauty

#nature

#food

#spring

#travel

#instagood

#design

#luxury

#ootd

#fitness

#art

#instadaily

#repost

#photography

#picoftheday

#photooftheday

Best Time toย Post

Weโ€™ve analyzed user activity on Instagram in the US and Europe to identify the best times for brands to post for engagement with their audience.

User Activity on Instagram (United States), Aprilย 2017

User Activity on Instagram (Europe), Aprilย 2017

In April, Instagram audience shifted to weekends. Users in the US were especially active on Saturdays (10amโ€Šโ€”โ€Š2pm and 5pmโ€Šโ€”โ€Š8pm) and Fridays (noon and 5pm).

Best times to post to engage European audience were weekday evenings (6pmโ€Šโ€”โ€Š8pm) and Saturdays (11amโ€Šโ€”โ€Š2pm and 5pmโ€Šโ€”โ€Š8pm).

Most engaging Instagram posts from brands in Aprilย 2017

For each type of post: photo, video and carousel, weโ€™ve picked top 5 post by the Engagement rate.

How does Minter.io calculate the Engagement rate?

Engagement rate = (Likes + Comments) / Followers

Top 5 Instagram Photos from Brands in Aprilย 2017

Engagement rate: 7.21%


Engagement rate: 7.1%


Engagement rate: 6.26%


Engagement rate: 5.9%


Engagement rate: 5.78%

Top 5 Instagram Videos from Brands in Aprilย 2017

View this post on Instagram

Happy Earth Day.

A post shared by Tesla (@teslamotors) on

Engagement rate: 3.82%


Engagement rate: 3.51%


Engagement rate: 3.45%


Engagement rate: 3.05%

Top 5 Instagram Carousels from Brands in Aprilย 2017

Engagement rate: 4.27%


View this post on Instagram

#์  ํ‹€๋ชฌ์Šคํ„ฐ (@gentlemonster)์™€ย #์ „์ง€ํ˜„ ์ดย ํ•จ๊ป˜ํ•œย ์บ ํŽ˜์ธย ํ™”๋ณด๋ฅผย ๊ณต๊ฐœํ•ฉ๋‹ˆ๋‹ค๐Ÿ“ธ๐Ÿ’ฅ์—ฌ๋ฐฐ์šฐ๋กœ์„œ์˜ย ํ™”๋ คํ•จ๋ณด๋‹ค๋Š”ย ์ „์ง€ํ˜„๋งŒ์˜ย ์ž์—ฐ์Šค๋Ÿฌ์šดย ๋งค๋ ฅ์„ย ๊ฐ•์กฐํ–ˆ๋‹ค๋Š”ย ์ด๋ฒˆย ํ™”๋ณดโ˜๐Ÿป๋น„๋น„๋“œํ•œย ์ปฌ๋Ÿฌ์ˆ˜ํŠธ์™€ย ์ปคํŒ…์ดย ๋‹๋ณด์ด๋Š”ย ๋ธ”๋ฃจย ์›ํ”ผ์Šค๋ฅผย ๋งค์น˜ํ•ด ๋ณผ๋“œํ•œย ๋А๋‚Œ์„ ๋”ํ–ˆ์ฃ ๐ŸŒŸ์ฐฉ์šฉํ•œย ํ”Œ๋žซย ๋ฉ”ํƒˆย ์„ ๊ธ€๋ผ์Šค๋Š”ย tool, ๋ณด์ž‰ ์Šคํƒ€์ผ์˜ ์˜๋กœ์šฐ ํ‹ดํŠธ ์„ ๊ธ€๋ผ์Šค๋Š” ๋ ˆ๋‹ˆ๋ง(rannyring)๐Ÿ•ถ - #gentlemonster #์  ํ‹€๋ชฌ์Šคํ„ฐ #์ „์ง€ํ˜„

A post shared by VOGUE KOREA (@voguekorea) on

Engagement rate: 4.26%


Engagement rate: 3.77%


Engagement rate: 3.36%


Engagement rate: 3.26%

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Anna

Co-founder of Minter.io

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