Instagram Monthly Report: April 2017

Every month, we (Minter.io) will give you an overview of the latest stats and best performing brands on Instagram. Hereโs our report for April 2017!
Popular hashtags in Aprilย 2017
#beautiful
#style
#fashion
#love
#beauty
#nature
#food
#spring
#travel
#instagood
#design
#luxury
#ootd
#fitness
#art
#instadaily
#repost
#photography
#picoftheday
#photooftheday
Best Time toย Post
Weโve analyzed user activity on Instagram in the US and Europe to identify the best times for brands to post for engagement with their audience.


In April, Instagram audience shifted to weekends. Users in the US were especially active on Saturdays (10amโโโ2pm and 5pmโโโ8pm) and Fridays (noon and 5pm).
Best times to post to engage European audience were weekday evenings (6pmโโโ8pm) and Saturdays (11amโโโ2pm and 5pmโโโ8pm).
Most engaging Instagram posts from brands in Aprilย 2017
For each type of post: photo, video and carousel, weโve picked top 5 post by the Engagement rate.
How does Minter.io calculate the Engagement rate?
Engagement rate = (Likes + Comments) / Followers
Top 5 Instagram Photos from Brands in Aprilย 2017
Engagement rate: 7.21%
Engagement rate: 7.1%
Engagement rate: 6.26%
Engagement rate: 5.9%
Engagement rate: 5.78%
Top 5 Instagram Videos from Brands in Aprilย 2017
Engagement rate: 3.82%
Engagement rate: 3.51%
Engagement rate: 3.45%
Engagement rate: 3.05%
Top 5 Instagram Carousels from Brands in Aprilย 2017
Engagement rate: 4.27%
Engagement rate: 4.26%
Engagement rate: 3.77%
Engagement rate: 3.36%
Engagement rate: 3.26%
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