Instagram Monthly Report: April 2017
![](/blog/content/images/2019/10/april2017.jpg)
Every month, we (Minter.io) will give you an overview of the latest stats and best performing brands on Instagram. Here’s our report for April 2017!
Popular hashtags in April 2017
#beautiful
#style
#fashion
#love
#beauty
#nature
#food
#spring
#travel
#instagood
#design
#luxury
#ootd
#fitness
#art
#instadaily
#repost
#photography
#picoftheday
#photooftheday
Best Time to Post
We’ve analyzed user activity on Instagram in the US and Europe to identify the best times for brands to post for engagement with their audience.
![](https://minter.io/blog/content/images/downloaded_images/Instagram-Monthly-Report--April-2017/1-n6M3xldUO8EFx828DtehwQ.png)
![](https://minter.io/blog/content/images/downloaded_images/Instagram-Monthly-Report--April-2017/1-iWOuhExomWUw5ZUcMnodrA.png)
In April, Instagram audience shifted to weekends. Users in the US were especially active on Saturdays (10am — 2pm and 5pm — 8pm) and Fridays (noon and 5pm).
Best times to post to engage European audience were weekday evenings (6pm — 8pm) and Saturdays (11am — 2pm and 5pm — 8pm).
Most engaging Instagram posts from brands in April 2017
For each type of post: photo, video and carousel, we’ve picked top 5 post by the Engagement rate.
How does Minter.io calculate the Engagement rate?
Engagement rate = (Likes + Comments) / Followers
Top 5 Instagram Photos from Brands in April 2017
Engagement rate: 7.21%
Engagement rate: 7.1%
Engagement rate: 6.26%
Engagement rate: 5.9%
Engagement rate: 5.78%
Top 5 Instagram Videos from Brands in April 2017
Engagement rate: 3.82%
Engagement rate: 3.51%
Engagement rate: 3.45%
Engagement rate: 3.05%
Top 5 Instagram Carousels from Brands in April 2017
Engagement rate: 4.27%
Engagement rate: 4.26%
Engagement rate: 3.77%
Engagement rate: 3.36%
Engagement rate: 3.26%
Get your own Instagram report on Minter.io