New: Reach Metrics

Product updates Jun 18, 2019

Just added: Total Reach and Engagement Rate by Reach.

We have just added some awesome new Reach metrics to Minter.io!

Reach refers to the number of unique accounts that have seen any of your posts. Each unique individual will only be counted once, even if they view your post multiple times. This article provides you with more information about how our new Reach metrics work.

What is Total Reach?

Total Reach refers to the total number of times posts, stories and promotions have been viewed by unique Instagram accounts. ‘Total Reach’ can be found in the ‘Profile’ page.

This is what it looks like inside Minter.io:

What is Engagement Rate by Reach?

Engagement Rate by Reach show you the sum of all likes, comments and saves divided by the amount of Reach that your post received. The graph shows the average Engagement Rate by Reach of posts published on the given day. ‘Engagement Rate by Reach’ can be found in the ‘Posts’ page.

This is what it looks like inside Minter.io:

We also added this metric for posts in the ‘Top posts by’ area at the bottom of the ‘Posts’ page:

We hope that you enjoy these new metrics! If you have any questions or feedback you can contact our team by emailing: support@minter.io