Number of Posts
The number of Posts published during the selected date range, broken down by content type.
Note: Days with no posts won't show data. Archived posts are excluded.
Historical data: All posts.
Likes
The number of likes on Posts published during the selected date range, broken down by post type.
Historical data: All posts.
Comments
The number of comments on Posts published during the selected date range, broken down by post type.
Historical data: All posts.
Shares
The number of times Posts published during the selected date range were shared, for example sent in a DM or added to a story.
Historical data: All posts.
Saves
The number of times Posts published during the selected date range were saved.
Historical data: All posts.
Reposts
The number of times Posts published during the selected date range were reposted by other accounts.
Note: Reposts data is currently only available for Instagram profiles connected via Facebook.
Historical data: All posts.
Views
The number of times Posts published during the selected date range were viewed, including repeat views from the same account.
Historical data: Up to two years, or since converted to a business profile.
Reach
The number of unique accounts that viewed Posts published during the selected date range, broken down by content type and account type.
Historical data: Up to two years, or since converted to a business profile.
Profile Visits from Posts
The number of times your profile was visited from Posts published during the selected date range.
Historical data: Up to two years, or since converted to a business profile.
Post Engagement Rate
The sum of all Likes and Comments divided by the number of Posts and by the number of Followers on a given day during the selected date range. The percentage of Followers who interacted with Posts.
The graph shows the average Engagement Rate of Posts published during the selected date range.
Historical data for Post Engagement Rate is available except for archived posts.
Profile Engagement Rate
The sum of all Likes and Comments divided by the number of Followers on a given day during the selected date range. The percentage of Followers who interacted with any of Posts.
Historical data for Profile Engagement Rate is available except for archived posts.
Reach Rate
The average Reach Rate of Posts posted on the given day during the selected date range. The percentage of Followers who saw Posts.
The graph show the average Reach Rate of Posts published on a given day.
Historical data for Reach Rate is available for Instagram business profiles for up to two years, or since converted to a business profile.
Engagement Rate by Reach
The sum of all Likes, Comments and Saves divided by Reach and by the number of Posts on a given day during the selected date range. Engagement Rate by Reach shows the percentage of unique accounts reached who interacted with Posts.
The graph shows the average Engagement Rate by Reach of Posts published on a given day.
Historical data for Engagement Rate by Reach is available for Instagram business profiles for up to two years, or since converted to a business profile.
Comment Sentiment
The average Comment Sentiment Rate of Posts published during the selected date range. This metric measures the emotional tone of comments on posts.
Note: The Comment Sentiment metric is calculated only for posts that have received at least 5 comments.
Follower Change
The change in the number of followers on the profile in the first 24 hours the media was published. This data is available on the Gold, Platinum and Agency plans and free trials.
Posts
Detailed data for each of your Post published during the selected date range. Posts can be sorted by Engagement Rate, Interactions, Likes, Comments, Reach, Reach rate, Views, Saves, Shares, Profile Visits, Average Watch Time (Reels), Engagement Rate by Reach, and Follower Change.
Posts published within the last 5 days are updated hourly on the Gold, Platinum, Agency and free trials, and daily on the Silver plan. Posts published within the last 30 days are refreshed daily. Posts older than 30 days are refreshed monthly.