Number of Posts
The number of Posts published during the selected date range, broken down by content type.
Note: Days with no posts won't show data. Archived posts are excluded.
Historical data: All posts.
Likes
The number of likes on Posts published during the selected date range, broken down by post type.
Historical data: All posts.
Comments
The number of comments on Posts published during the selected date range, broken down by post type.
Historical data: All posts.
Shares
The number of times Posts published during the selected date range were shared, for example sent in a DM or added to a story.
Historical data: All posts.
Saves
The number of times Posts published during the selected date range were saved.
Historical data: All posts.
Reposts
The number of times Posts published during the selected date range were reposted by other accounts.
Note: Reposts data is currently only available for Instagram profiles connected via Facebook.
Historical data: All posts.
Views
The number of times Posts published during the selected date range were viewed, including repeat views from the same account.
Historical data: Up to two years, or since converted to a business profile.
Reach
The number of unique accounts that viewed Posts published during the selected date range, broken down by content type and account type.
Historical data: Up to two years, or since converted to a business profile.
Profile Visits from Posts
The number of times your profile was visited from Posts published during the selected date range.
Historical data: Up to two years, or since converted to a business profile.
​Post Engagement Rate
The sum of Likes, Comments, Shares, Saves and Reposts divided by the number of followers on a given day during the selected date range. The percentage of Followers who interacted with Posts published during the selected date range.
The graph shows the average Engagement Rate of Posts published during the selected date range, calculated daily, weekly or monthly depending on the period selected.
Historical data: All posts.
Engagements by Post Type
The average number of engagements (Likes, Comments, Shares, Saves and Reposts) per post, for Posts published during the selected date range, broken down by post type.
Historical data: All posts
Reach Rate
The average Reach Rate of Posts published on a given day during the selected date range, calculated by dividing Reach by the number of followers. This shows how widely Posts are seen relative to follower base.
Historical data: Up to two years, or since converted to a business profile.
Engagement Rate by Reach
The average Engagement Rate by Reach of Posts published during the selected date range. Calculated as the sum of all Shares, Saves and Reposts divided by Reach. Engagement Rate by Reach shows the percentage of accounts reached who interacted with Posts.
Historical data: Up to two years, or since converted to a business profile.
Comment Sentiment Rate
The average Comment Sentiment Rate of Posts published during the selected date range. Comment Sentiment shows the average emotional tone of comments on posts published during the selected date range, from positive to negative, where 0 is neutral.
Note: Calculated only for posts with at least 5 comments.
Historical data: All posts
Average Watch Time
The average time viewers spent watching Reels published during the selected date range.
Historical data: Up to two years, or since converted to a business profile.
Best Time to Post
The average Engagement Rate of Posts published at specific times of day and days of the week.
Note: Times are shown in your account's timezone. Times with no published posts show no data.
Historical data: All posts
Follower Change on Posts
The change in the number of followers on the profile in the first 24 hours the media was published. This data is available on the Gold, Platinum and Agency plans and free trials.
Posts
All Posts published during the selected date range, with individual metrics for each post. Sort by any metric to surface your top-performing content. You can also view detailed performance data for your posts in the first 72 hours after publishing.
Post data refresh schedule
Posts published within the last 5 days are updated hourly on the Gold, Platinum, Agency and free trial plans, and daily on the Silver plan.
Posts published within the last 45 days are refreshed daily.
Posts older than 45 days are refreshed monthly.