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How To Engage Your Instagram Audience With Interactivity

Instagram Marketing Mar 25, 2020

Is your Instagram stuck in a rut? Are you trying to find new ways to engage and excite your loyal followers? Look no further! Today we bring you interactivity inspiration to use in your Instagram stories.

Interactive Stickers Built Into Instagram

Here are some of the interactive stickers built into the Instagram app, allowing you to be easily and instantly interactive with your followers.

Poll, Questions, Countdown and Quiz in-built interactivity stickers by Instagram
Poll, Questions, Countdown and Quiz in-built interactivity stickers by Instagram


Looking for a touch of fun in your stories? Create quizzes to cure follower boredom and tickle the brain-buds. Anything from pop quizzes to common misconceptions. This is an opportunity to be creative.

Quiz sticker used by @tinycabinbythelake on an Instagram stories post
Quiz sticker used by @tinycabinbythelake


Need customer opinions? Whether it’s design decisions, colour conundrums or popularity puzzles, using a poll to involve your followers is always a good idea.

Poll sticker used by @socialbakers in an Instagram stories post
Poll sticker used by @socialbakers


Use question stickers to create instant Q&A sessions with your followers. Grouping together FAQs is an efficient way of answering commonly asked questions, while creating a fantastic opportunity for a highlight.

Questions sticker used by @away in an Instagram stories post
Questions sticker used by @away


Do you have an upcoming event or release? Build excitement by inviting your followers to count down with you.

Countdown sticker used by @tinycabinbythelake in an Instagram stories post
Countdown sticker used by @tinycabinbythelake

Get Even More Creative

Branded AR Masks and Filters

Did you know that you can create and upload masks and filters for others to use on Instagram? You can create and edit your own filters and masks using the Spark AR Studio. Branding stories filters is a fun way to spread the word about your brand and get your followers actively engaging with your very own creation.

Image by https://sparkar.facebook.com/ar-studio/ detailing augmented reality filters and masks for Instagram and Facebook
Image by https://sparkar.facebook.com/ar-studio/

Keep an eye out for an upcoming in-depth step-by-step run down of how to use this.


You don’t have to look very far to find an array of fillable, editable Instagram stories templates. Activity-based stories such as ‘This Or That’, fill in the blanks and emoji challenges are just a Google search away.

Create your own branded templates for your own followers. Don’t forget to remind them to tag you in it!

Inviting your online community to engage with your profile is another way to develop brand loyalty and encourage follower retainment through entertainment. We hope you enjoy trying out these interactive elements with your followers!

Keep an eye on the performance of your Instagram Stories using the in-depth analytics tool Minter.io.


Sarah Rachel

Fan of tea, rock music and fluffy animals.