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Instagram Monthly Report: March 2017

Instagram Analytics Apr 21, 2017

Here is some latest brand stats and an overview of the best performing brands on Instagram for March 2017 from Minter.io.

Best Time to Post on Instagram

We’ve analyzed Instagram user activity in the US and Europe to identify the best times for brands to post for engagement with their audience.

User Activity on Instagram (United States)

User Activity on Instagram (Europe)

The best time to post on Instagram is at noon if your audience is in the USA. If you target European audience, the best time to post is between 6pm and 8pm. And, as you can see, people in the US and Europe aren’t very active on Instagram on weekends.

  • #fashion
  • #love
  • #instagood
  • #baby
  • #hair
  • #girl
  • #art
  • #photooftheday
  • #like4like
  • #photography
  • #beauty
  • #instagram

Most engaging Instagram posts from brands in March 2017

Here, we’ve selected top 5 posts of each type: image, video and album and sorted them by the Engagement rate.

How does Minter.io calculate the Engagement rate?

Enagement rate = (Likes + Comments) / Followers

Top 5 Images

Engagement rate: 5.45%

Engagement rate: 5.36%

Engagement rate: 5.28%

Engagement rate: 5.02%

Engagement rate: 4.99%

Top 5 Videos

View this post on Instagram


A post shared by Glossier (@glossier) on

Engagement rate: 3.52%

Engagement rate: 3.45%

Engagement rate: 3.37%

Engagement rate: 3.2%

View this post on Instagram

#Repost @serendipityprom✨😍✨

A post shared by Sherri Hill (@sherrihill) on

Engagement rate: 2.71%

Top 5 Carousels

Engagement rate: 4.5%

Engagement rate: 4.16%

Engagement rate: 3.93%

Engagement rate: 3.17%

Engagement rate: 2.66%

Get your own Instagram report on Minter.io



Co-founder of Minter.io