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Everything you NEED to know about Twitter View Counts

Twitter Analytics Jan 26, 2023

Since Elon Musk’s Twitter takeover in October 2022, a landslide of controversial changes have swept up the platform, licking at the heels of every business that relies on this social media site to communicate with their audience. With severe layoffs stirring up concern and Twitter blue’s launch exploding into a colossal catastrophe, one of the latest eye-openers has garnered mixed opinion among the masses.

What are Twitter view counts?

Twitter view counts show the amount of times a tweet has been viewed. They are essentially tweet impressions, meaning multiple views from the same account are included. Interestingly, views from the author are also included in the tally’s total.

Twitter view counts are currently available on all types of tweets except:

  • Community tweets
  • Twitter circle tweets
  • Older tweets

Now when you look at a tweet you can see the view count alongside the amount of comments, retweets and likes.

Twitter view count icon on tweet
Twitter view count appears next to comments, retweets and likes, example by @Tesla

As long as a profile is logged in, views on tweets on the home page, search and profiles etc. add towards the total view count. However, embedded tweets will not add to the view count.

If you’re running ads on Twitter, view counts appear to be private on promoted tweets.

Pros of Twitter view counts

More insight for viewers and creators

According to Elon Musk himself, over 90% of users read tweets without actively engaging with them. Therefore, adding a view count shows tweet creators and readers how truly popular a tweet is. This transparency could be a good thing as it builds a clearer picture around each tweet, beyond like counts and comments.

Elon Musk announces Twitter view counts as public impressions metric
@elonmusk announcing view counts on Twitter

Exposing fake accounts

It’s no secret that Twitter battles with bots and fake accounts as Elon Musk plans to banish them. Is the introduction of Twitter view counts a step in the right direction? Sometimes it can be difficult to determine whether an account is legitimate, so if an account has a huge amount of followers and a very small tweet view count, this could be an indication.

Twitter view counts may expose fake followers
Twitter view counts could help expose bots and fake accounts

Cons of Twitter view counts

Ability to manipulate

As stated earlier, views from the creator add to the view count. Is there anything stopping the creator of the tweet (or other accounts) from repeatedly viewing a tweet to boost its numbers? Would that be a true reflection of the popularity of the tweet?

No way to turn them off

Twitter proudly states that 'anyone on Twitter can see view counts on tweets’ but is that necessarily a good thing? If there’s no way to turn view counts on or off, the power isn’t in the end user’s hands. With other social media platforms giving users the option to view or hide like counts, could view counts be the next metric to mess with mental health?

Ability to choose to turn view counts on or off may be advantageous
There’s currently no way to turn off Twitter view counts

Stroking Elon’s ego

With rumours of Twitter’s death circulating multiple times since Elon Musk’s Twitter acquisition, there appears to be one monumental reason Musk might want to roll this out. Twitter view counts show ‘how much more alive Twitter is than it may seem’ according to the owner. Trying to make a point there, Elon? This could have been a bid to build trust on the platform, save Twitter’s reputation or drum up new interest from advertisers. However, if the intention behind this was purely egotistical, that isn’t wholeheartedly putting the users of Twitter at the centre of this decision.

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Sarah Rachel

Fan of tea, rock music and fluffy animals.