How Liquid Death uses humour for huge engagement on Facebook

Is Facebook dying for businesses? The wickedly witty beverage brand Liquid Death isn’t attending its Facebook page’s funeral just yet. It turns out that even in 2025 your Facebook presence doesn’t have to be a grave one. Maybe all you need is a little laugh to help your Facebook posts ascend to heavenly heights.

Here are 5 laughable tips to give your Facebook presence eternal life, inspired by Liquid Death…

1. Grow a gimmick to giggle over

Liquid Death is a water and iced tea company dripping in a gimmick carefully crafted to give us the giggles. While its products are perfectly innocent, they come cloaked in a deceptive guise. To the untrained eye, the packaging is indistinguishable from beer brands, making a cool Liquid Death can appear perfectly at home in the tattooed hands of a bloke called Bruiser, downing a few bevvies at the local pub with the fellas on a Friday night. Water masquerading as beer… now that’s a novel idea. 

The Liquid Death branding wouldn’t be complete without its unrelenting nods to the darker side of humour. Death-related jokes, puns, pointers and packaging make up the spirit of the business. Liquid Death likes to push the limits of its gruesome gimmick. Below, we bow our heads to a Facebook post worthy of passing over to the other side. Liquid Death teamed up with YETI to unleash a cooler shaped like a coffin to keep its cans deathly cold. The video posted to Facebook comes complete with a funeral director, giant urns and an ominous curtain, setting the scene for a brand that pushes the limit to get a rise out of its congregation. Creating a casket to keep your cans cold is the ultimate dedication to a laugh, and with 15 thousand reactions - all likes and laughs - it’s obvious that the fans are in on the joke.

2. Hand out hilarious hashtags

Say your final goodbyes to boring hashtags. When you wave off a Facebook post, its final rites don’t have to send people into a lasting slumber. In fact, ending a Facebook post with a chorus of hashtags can serve multiple purposes, including giving the audience the last laugh.

Cast your eye upon the Facebook post below. From the cynical copy to the tongue-in-cheek media, there’s a lot to laugh about and the hashtags are no exception. Liquid Death drowns the hashtags in puns about passing away, as well as the culturally clever #safeforwork label. It’s comical how a hashtag such as #deathtoplastic can be wholesomely environmental while embracing the morbid theme. 

3. Keep up a comical cultural commentary

Don’t let your Facebook page become a catacomb for cultural phenomena. Instead, breathe new life into existing hot topics and reap elevated engagement in the process. In the wake of the weird, wacky and wonderful, ride the wave of eyeballs by adding a comical take to the conversation.

Bury your head into the Facebook post below to witness one hell of a hilarious parody. Liquid Death capitalised on the attention given to an infamous piece of art where a banana was duct taped to a wall. The banana artwork, aptly titled Comedian, was reportedly sold for $6.2 million and eaten by the lucky buyer. Liquid Death poked fun at this absurd moment in pop culture by sticking a can of its own delicious offering to a wall and calling it a steal.

4. Launch laughable limited editions

Drop some dead good products in limited runs for a joke you kind of had to be there for. Limited edition items should be so good your audience will mourn their loss when they’re gone and will be saying a prayer for their return from the grave.

Liquid Death is renowned for having chuckle-worthy product flavours, and while its limited editions are hilariously named, the marketing is certainly no joke. Regularly unleashing products with a short lifespan before laying them to rest implores fans of the brand to like and follow the Facebook page as well as turn on notifications so they’ll never miss out. Meanwhile, the humour in the flavour names bolsters reactions, comments and shares for engagement to die for. 

5. Create collabs to cackle about

Say goodbye to lifeless collaborations. Collective endeavours shouldn’t be stiff, but the result of multiple entities joining forces to offer up some juicy morsels for the mere mortals. Rip up the rulebook to conjure up a hysterically creative collaborative effort.

In the Facebook post below, Liquid Death teamed up with legendary rapper Eminem to bring an offering to the funeral of his controversial character Slim Shady. This collaboration is a match made in hell as it squeezes the last of the life out of this iconic moment in history.

Cremate the competition and elevate your social media metrics with the analytical tool Minter.io so you can rest in peace knowing your online presence is alive and thriving. It might even leave you laughing all the way to the bank. Dig up your data here.