How to get more comments on TikTok using Minter.io

Are the comments sections on your TikTok videos getting a little dusty? It’s time to blow away the tumbleweed and see comments for what they really are - a treasure trove of knowledge. And who doesn’t want more treasure? 

Comments are much more than a simple engagement metric. Comments provide the opportunity to listen to and engage with your audience, which is something you don’t get with other shiny engagement metrics such as likes. If you know how to increase, engage with and leverage your comment section, it could become one of your greatest assets.

Comments can:

• Give you valuable customer feedback
• Build community
• Highlight frequently asked questions
• Provide an opportunity for excellent customer care, service and support
• Increase social proof

Let’s dig out the metal detector in search of this golden opportunity…

Grab the right tools

When it comes to unearthing a potential increase in comments, it’s wise to have the right tools at your disposal. You wouldn’t go digging without a shovel and those in the know don’t do social media without Minter.io. 

Minter.io is a social media analytics tool, specifically designed to help businesses track, optimise and grow online. Whether you’re aiming to drag your hidden gems into the spotlight or sail away with a fortune, it all starts with getting the right map together through having relevant metrics and analytical data which is unique to your brand.

Search for treasure

Navigating to more treasure starts with knowing where you are on the map. How can you set sail in the right direction if you don’t know where you currently are? When it comes to comments, you’ve got to get to know what you’re currently bringing in. How many comments are you getting and how consistently are they coming in? You can find this information in the Comments graph in the Content section of your TikTok Minter.io data.

The comments graph shows the amount of comments within the selected date range, organised by day, week or month. You can choose the date range and whether you wish to view comments by day, week or month. Above the graph is the total amount of comments within the selected date range and the average amount of comments.

This graph helps you identify times when comments peaked, which is a golden opportunity to find content that sparked responses. Perhaps a particular season, campaign or a singular piece of content gained you an unusually high amount of comments. Use this graph to pinpoint the particulars in order to churn out more high-performing gems.

Identify your gems

Now that you know the amount of comments your TikTok content usually collects, it’s time to mine for the good stuff. Sort your TikTok videos by comments to find the content that raked in the most. Scroll to 'Videos' in the Content section of your TikTok Minter.io data or choose 'All Videos' from the panel on the left-hand side to access this information.

From here you can determine what you’ve done in your top-performing content to get the highest amount of comments. Check out the themes, colours, text overlays, cover images, descriptions and hashtags used in videos with high amounts of comments. Also, check out when you published the content. Could a particular holiday, event or social commentary have sparked significant spikes in conversation?

Collect comments quickly

Comments are a strong engagement metric which drives the TikTok algorithm to show your content to more people. If you can get comments rolling in fast, it can push your content to new people and increase the chances of your videos going viral. More engagement reaps more engagement. When content gets engagement quickly, it’s more likely to get served up to more people which ultimately facilitates more comments. 

Select a TikTok video through Minter.io to find the Comments 72h graph. This shows the amount of comments the selected video got within the first 72 hours, broken down by each hour. Content with lots of comments coming in throughout the first 72 hour period is likely to perform better overall. 

Optimising your content can help increase activity soon after publication. Explore TikTok optimisation metrics with Minter.io here.

A trove of top tips

Minter.io is amazing at helping you use your own data to get better results but if you’re struggling to get started with comments, here are some top tips:

1. Make content worth commenting on

Engagement always starts with having something to engage with. Better engagement usually starts with content your community finds more valuable. Whether you aim for more professional, heartfelt, authentic, informative, humorous, eye-catching, surprising, entertaining or impressive content, better content begs for more comments.

2. Ask questions

As the age-old saying goes: ask and you shall receive. You’ll have a much better chance of receiving comments if you give viewers something to respond to. Asking questions in content and descriptions is a good way to encourage more comments.

3. Always respond to comments

Every comment counts - and that includes your own! By responding to comments from your audience you encourage further conversation, which means even more comments! You can help get long threads of comments going by being part of the chatter.

Don’t pay the price for not having social media metrics at your fingertips. Grab your own at Minter.io and watch your results sparkle.