On social media, GIFs are shared as short animations or video clips. Just one sneaky glimpse at giphy.com will show you why these little sequences are so bloomin’ popular. GIFs allow users to share so much more than a smiley face. Emotion is amplified through the lens of pop culture, punchy animation or down-right bizarreness. Whether it’s a moment from a TV show, an in-joke among friends, a cartoon, an internet clip or even some flashy text… sharing is better with GIFs.
With this in mind, let’s look at how you can easily convert TikTok videos into GIFs…
How to download a TikTok video as a GIF
TikTok has an in-built function which converts TikTok videos into GIFs at the touch of a button. Using this function, you can share, download and save TikTok videos as GIFs.
- Find a TikTok video you’d like to make into a GIF.
- Tap the share arrow on the right-hand side of the screen.
3. Scroll to the bottom of the options.
4. Tap ‘Share as GIF’. TikTok will quickly convert the video into a GIF. This should only take a few seconds.
5. Select the blue circle with the three dots.
6. Scroll down the options and tap ‘Save Image’.
7. The TikTok video will now be downloaded and saved to your camera roll as a GIF.
From here you can crop the TikTok branding off the bottom of the GIF if desired and enjoy using the GIF anywhere on the internet.
Note: Not all TikTok videos have the option to turn them into GIFs. In this case you may need a third-party app to turn your desired TikTok video into a GIF.
TikTok GIFs are great for business
This Graphic Interchange Format (GIF) converting function is so easy to use, anyone could be turning your TikTok videos in GIFs to share with friends. Heck, you can even share GIFs from other TikTok accounts easily this way too!
With a new world of animated possibility, here are some major reasons TikTok GIFs should shine in your social media strategy…
GIFs are everywhere
GIFs are such a huge part of the online culture that major tech brands including Facebook, Twitter, Instagram, Discord and WhatsApp have integrated GIF search and share functions into their communication features. These short, shiny snapshots are at the heart of internet humour, meme culture and modern-day internet chatter.
If you’re not learning about and leaning into GIFs, you might be missing out on a big part of the conversation. A quick look at Google Trends shows the unstoppable interest in GIFs in recent years, with new opportunities emerging regularly.
TikTok GIFs are free to create and use
Yep, that’s right. TikTok gives you a way to create and share your own GIFs without having to download any fancy editing software. You don’t have to rely on plug-ins or install anything dodgy from a dubious website. Plus, GIFs can take time to make if you’re creating them through Photoshop or Procreate. TikTok skips the faff and let’s you create GIFs with a click. This opens doors for you and your community to share content in more ways than ever before.
Make the most of TikTok GIFs
Now that you know TikTok videos can be converted into GIFs by yourself and your audience, think about how you could shape the content you make to lend itself to this function. Aiming for shares, particularly in GIF form, could be the ‘in’ your brand needs to get integrated firmly into pop culture or even go viral.
Most people who regularly share and engage with GIFs have favourites they continually return to. Could your content be someone’s new favourite? Encourage your audience to see your content as GIF-worthy. Share content that is shareable. Craft content that is relatable, screams emotion and can be used in a variety of different contexts and conversations. You could even use other TikTok GIFs to build culture and relatability within your own community. The possibilities are excitingly endless…
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