8 Inspired collage ideas for businesses using Instagram Stories

Tantalised by the new Instagram Stories collage feature but stuck for ideas? We’ve got your back. Whether you’re an individual with big dreams, the owner of a massive company or the lucky person on a social media team tasked with coming up with innovative ideas, you won’t be stuck for collage inspiration for your Instagram Stories posts by the end of this article.

Collages are beautiful, fun and effective at getting lots of information across in a single piece of content. By pouring your efforts into a solo slide, you’ll lessen the likelihood of boring your audience with a lengthy chain of individual pictures. Having lots of things to look at in a single post can make it more likely that viewers will stop in their tracks to take it all in. This is a simple way to boost the completion rate and full view rate of your Instagram Stories posts.

Check out these 8 ideas we’ve whipped up to get you started…

1. Show examples of your work

Like a billboard for your best work, pack your most impressive images into a small but mighty Instagram Stories post. With multiple images to play with, you can add a variety of examples to give viewers a snapshot of the full range of your capabilities. Think of this kind of collage as an advert. The images can encourage people to explore your work further by popping onto your profile, or you can add text and a call-to-action sticker to get immediate purchases and convert viewers into customers.

2. Invite your audience behind the scenes

No matter what your work looks like, hardcore fans and casual viewers alike may be curious to take a peak behind the curtain and see what life behind the scenes is really like. Whether you choose to hone in on the activities within a day or week, or let your audience in on the process behind a project, make your behind-the-scenes collages as unique as you are.

3. Showcase products

A collage is ideal for getting customers excited about new releases, sale items, bestsellers, seasonal changes and more. Show off multiple items side-by-side and add a call-to-action button to navigate potential customers to product pages.

4. Tease specials, recipes and menus

Let food fanatics into upcoming specials, recipes and menus and link to a relevant website page in the process. As food items are often accompanied by multiple mouthwatering images, a collage is the perfect template for tempting the tastebuds. This kind of collage is ideal for bars, restaurants, cafés, bakeries, street food, chefs etc. but it works equally well when announcing events for any kind of business. After all, I know I’d rather be at a party if there’s a well-stocked bar and gorgeous food upon entry.

5. Flashback to throwbacks

It’s a longtime social media trend to share throwbacks to pivotal moments. Throwbacks help to tell a story, humanise a brand, make customers feel like they’re a part of the journey and add context to a company. Add all the best shots of a memory to one Instagram Stories post with a collage to immerse the viewer in moments from the past.

6. Display positive reviews

If there’s a way to boost your social proof on social media, take it. By sticking spectacular reviews and star ratings together, you can supercharge social proof in an instant. It’s extremely impressive to be confronted with multiple 5-star ratings and reviews singing the praises of a company, especially when they are all displayed on the same slide. Carefully collate your customer feedback for a beautiful collage that could have a bigger impact than each review allotted to individual slides.

7. Welcome customer feedback

Combine a collage with other stickers to collect customer feedback. Add polls and question stickers to incorporate interactive elements to your collages. Ignite the imagination of your viewers by using images as prompts and inviting engagement through responses using interactive stickers. Number the images in a collage to create a quick and clever poll or keep the conversation open with plenty of images and a simple question.

8. Celebrate events and parties

Whether you’ve got an event coming up or have a camera roll full of photos from a party you’ve recently thrown, occasions should be celebrated with collages on Instagram Stories. Use a collage to hype up an upcoming event and invite your audience along. If the occasion is a recurring event, use some of the most striking images from the past to build excitement and show people what they can expect. When the event has been thrown, use a collage to thank your guests and reminisce over some stand-out snaps from the day.

A collage is just one of the many features you can use to grow a thriving presence on Instagram. Use them to: grab and keep the attention of your audience; build interest in your products, brand and business; and convert casual viewers into loyal customers. Track the performance of your collages and all the other content from your social media accounts using one simple tool - Minter.io - the social media analytics tool for businesses online. Try it now.