How to create dynamic TikTok Flip Stories
How many times have you opened a social media app, doomscrolled for hours and immediately forgotten everything you viewed the moment you closed the app? Sound familiar? This is not what you want for your audience. The point of social media marketing is to get lodged into the minds and hearts of your customers so that you’ll be the first brand they think of when they need your products or services.
One way to counteract the forgettability of the eternal scroll is to create content that begs to be interacted with. When people actively interact with things, as opposed to passively observing them, they’re more likely to remember them. This is where Flip Stories comes in.
Flip Stories is a TikTok feature that makes interaction mandatory. Viewers can’t see the whole post if they don’t pause to engage with it, and for many this creates a FOMO itch that simply needs to be scratched. Create intrigue, boost engagement and get your audience pausing to think by using the TikTok feature brands should be making a staple part of their social media marketing.
What is a Flip Story?
Flip Stories are viewable through the TikTok Stories feature which is accessible from the top of feeds on the Home screen and on individual TikTok profiles. Unlike other TikTok Stories posts, Flip Stories require interaction in order to view the entire post. Don’t interact: don’t see the full post!
Flip Stories are made up of 2 images. The first picture is displayed on the screen when a viewer opens the TikTok Stories post. However, the second image is only viewable if the viewer holds down on the ‘Hold to flip’ button at the bottom of the screen. After a second or two, the image flips over to reveal the second image.
TikTok Flip Stories post
The Flip Stories creator can see which viewers revealed the second image and how many times. This makes it easy to see how enticing the draw of the second image was to members of the audience.
How are Flip Stories different to regular Stories?
There are a few key differences between regular TikTok Stories posts and Flip Stories, the main one being that Flip Stories include a hidden image that requires interaction to be revealed. Another key difference is that Flip Stories can only be created with images, whereas regular TikTok Stories also support video clips.
Flip Stories can be edited in a similar way to regular TikTok Stories. Creators can add text, stickers and filters to each slide. Each image can be cropped and a sound can be added to the full Flip Stories post.
How brands can use Flip Stories
Leverage the reveal aspect of Flip Stories to create intrigue and get your audience interacting with your posts. Positive interaction sends signals to the TikTok algorithm that your post is valuable and engaging. This can lead to increased reach which can help increase brand awareness and support follower growth.
Get creative with Flip Stories creation by revealing:
- an event
- a result
- a transformation
- a competition winner
- exclusive discounts
- new products
- exciting collaborations
- expectation vs reality
- behind the scenes
How to create a Flip Story
Create your first Flip Story today with this simple guide:
- Open the TikTok app and navigate to your profile using the navigation bar at the bottom of the screen.
- Tap on the plus (+) icon next to your profile picture.
- Choose ‘Flip Story’.
How to create a Flip Story, Step 3
- Take or upload 2 images. Take an image by hitting the ‘A’ or ‘B’ icon at the bottom of the screen. Upload images by choosing the photo icon in the bottom right-hand corner of the screen.
How to create a Flip Story, Step 4
- Hit the tick icon.
- Edit your images with text, stickers, filters and more. Switch between the images using the icons in the bottom left-hand corner of the screen.
- Tap ‘Your Story’ at the bottom of the screen to publish your Flip Story.
How to create a Flip Story, Steps 5-7
Crafting Flip Stories is a great way to use TikTok’s features to increase interaction on your content and leverage social media for business success. Another important step is to track the metrics that are important for growing your brand. Connect your TikTok profile to Minter.io to make sure you clearly understand your audience, can identify posts that are moving the needle in a positive direction for your brand and are strategically taking steps towards effective growth on social media. Claim your free trial today!
Use Minter.io!
