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The Golden Rules Of Retweeting

Twitter Marketing Sep 10, 2020

Retweeting is a fundamental part of any great Twitter presence. A retweet is characterised as the sharing of another profile’s tweet without comment. A quote tweet is when you retweet but add your own description or comment, which is similar, but isn't the same as the simple retweet.

For the examples we are sharing today, we will be looking at the straight-forward retweet.

We will be sharing:

  • How to create a retweet
  • Topics that are good to retweet
  • When you should be retweeting
  • The golden rules

How To Retweet

  1. Find a tweet from someone else’s profile that you’d like to share with your audience. Then tap the retweet icon.
  2. Press ‘Retweet’.

You can remove your retweet by hitting the retweet button again, followed by ‘Undo Retweet’.

There is no limit on the amount of times a tweet can be retweeted, but Twitter does count a retweet towards your daily tweet limit.

What To Retweet

News Relevant To Your Following

Is there a release, warning, update, glitch, announcement or event in your area of expertise? Share updates and news around your product, services and their place in the market with a quick retweet to help get the word out.

@Xbox retweeted industry partnership news from @Halo
@Xbox retweeted industry partnership news from @Halo

Praise For Your Brand

When your audience is praising your brand, give them recognition through sharing it with your following. This encourages more communication in this way from your followers and the positive acknowledgment builds bonds within the community.

@Missguided retweeted praise from follower
@Missguided retweeted praise from follower

Tweets From Others In Your Field

Acknowledge and build links with relevant people within your area of expertise to grow your credibility and favour. In business, it can pay to have good relationships within the community you’re a part of. Retweeting others you are collaborating with, sponsored by or sponsoring, or have a similar audience to can strengthen these relationships.

@hm retweeted collab tweet by @Refinery29UK
@hm retweeted collab tweet by @Refinery29UK

Your Own Tweets

You can retweet your own tweets to make sure as much of your audience sees them as possible. According to SiteProNews, 55 percent of Twitter users repeat their own tweets on a regular basis.

Sister Brands

If you have another brand or a group of brands with separate Twitter accounts, retweeting is a great way to share the message to a wider audience.

@hm retweeted sister company @hmusa
@hm retweeted sister company @hmusa

When To Retweet

The best time to retweet content depends on the content type. One of the best things about Twitter is that you can share updates, issues and advice as-and-when they arise. However, if you’re retweeting content as part of a plan to boost your overall activity, it makes sense to retweet when your audience is likely to engage with the content.

Best Time to post, Engagement graph by Minter.io
Best Time to post, Engagement graph by Minter.io

There is no hard and fast rule as to how often you should retweet. With the daily limit of tweets in its thousands, it makes sense to learn what works particularly well for your own Twitter presence. Some go by the 30/30/30 rule, splitting efforts equally between unique tweets, retweets and engagement with other profiles. Others suggest retweeting 2-4 times a day as a guide.

Golden Rules

1. Keep it relevant
Whatever you retweet, look at what you are retweeting from your audience’s perspective. Is it useful, informative or something they will vibe with?

2. Mix it up
Retweet from different profiles to keep it interesting and to acknowledge different kinds of accounts.

3. Retweet often
Whether you stick to the 30/30/30 rule or just retweet a few times a day, retweeting often keeps the communication flowing.

We hope you enjoy retweeting this week. To find out how to optimise your tweets and grow your Twitter audience, check out Minter.io today!


Sarah Rachel

Fan of tea, rock music and fluffy animals.