← Blog

Top 10 Halloween social media ideas for brands

Social Media Marketing Oct 22, 2025
Top 10 Halloween social media ideas for brands

While it might be tempting to ghost the short-lived spooky season, deny your followers the festivities at your peril. Halloween is the most fiendishly fun fiesta of them all and there are plenty of opportunities to flesh out your social media skeleton with spine-tingling surprises. If you’re going through a dry spell of inspiration, fear not! Today we’re treating you to 10 of the spookiest social media post ideas for you to sink your teeth into.

1. Gruesome Giveaway 

Even the wicked love winning, so conjure up a goosebump-inducing giveaway. This abomination of a bundle by @tesco is crafted to steal hearts, gobble up engagement and bewitch goodwill from everyone who lays eyes on it.

Create a gruesome giveaway for your followers on Halloween
Instagram post by @tesco

2. Creepy Countdown

Draw anticipation from the breath of your victims by counting down to the cruelest day of the year. The killer Instagram account @halloweencountdown is dedicated to the domination of demon season, with plenty of eerie and enchanting inspiration for you to pilfer.

3. Recurring Ritual

As October the 31st approaches each year, raise a character from the dead like the paranormal puppet Stanley. This lovable little lost soul haunts the social media accounts of @ragmopandgoose and plagues a TikTok playlist with playfulness every pumpkin season. It is with great sadness that he is killed off each year by the anticipation of Santa’s arrival, but dedicated followers of the deceased longingly await his annual resurrection. 

4. Menacing Memes

Wake up and choose violence by crafting some cursed memes. Wielding themes of witchcraft, wild womanhood and wickedness, @burgaofficial twists popular phrases into terrifying scenes, delivered on a broomstick with plenty of glitter. 

5. Diabolical Dress-up

Drench your social media posts in catastrophic costumes and maniacal makeup. These characters by @altontowers are so sinful it’s as if Lucifer dreamt them up. 

6. Horrifying How-tos

Uncloak the mystery behind your concoctions by unearthing demonic D.I.Ys. Unsettle spirits with decaying decorations, hair-raising hacks and revolting recipes. Looking to indulge in the temptation of a treat? Feast your eyes on these mouthwatering morsels by @baked.by.steph for fang-rotting ideas to whip up in your cauldron.

More interested in the treachery of a trick? These pumpkins by @thekwendyhome look so deathly they could summon the grim reaper to your door. 

7. Ghoulish Guide

Lead your followers straight to hell with a ghostly guide to all things ghoulish. This evil itinerary by @aroundeight provides the layout for a magical gathering to get the whole coven involved. 

8. Demonic Discounts

Make ears prick up with the sound of prices being slashed. Unleash deals you can’t flee from like this nightmarish discount @stacyhightop dropped for a hoard of heathens.

9. Evil Exclusives

Create a criminal collaboration that claws at the mind. The evil geniuses at @scrubdaddy joined forces with the dark souls of @spirithalloween for a collab so gruesome it should be illegal. They put all the worst ingredients into the cauldron to conjure up this creepy clown. No-one will be able to sleep on snapping up this limited edition baddie.

10.  Monstrous Must-haves

Avoid a fall from grace by showing off the goodies to be bought before the season comes to a bitter end. Pen a string of must-haves as long as the naughty list or stalk @lidlgb showing off the one item people would be in tears without.

You don’t need to sell your soul to the devil to levitate your brand. Hover your cursor over Minter.io for all the social media knowledge your heart desires and avoid bad omens in your future.


Instagram insights to breathe new life into your marketing strategy.
Try Minter.io now→

Tags

Sarah Rachel

Fan of tea, rock music and fluffy animals.