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What Tweet Should I Pin?

Brands on Twitter Sep 24, 2020

A pinned tweet is a Twitter post that remains at the top of your profile. It is the first tweet a Twitter user will see when they visit your profile. Brands and businesses pin a tweet to draw attention to it, getting more eyeballs on the information, and encouraging more response or action around the tweet.

We’ve had a peep at the top most followed Twitter brands, to find that only half of them are currently pinning a tweet. Here are the pinned tweets and how you can use these ideas for your own brand.

Product Releases

As companies are gearing up for Christmas (already… I know), expect to find a lot more product-specific tweets pinned to the top of profiles. This is helpful for fans of the brand to find the latest gadget, upgrades and gift ideas, and is usually coupled with a link to purchase or find out more about the product. Playstation, Xbox and Samsung Mobile all currently have a new product release pinned to the top of their profiles.

How about: pinning the promotion or release of a new product?

Live Broadcast

Among the fashion industry we are seeing a trending theme of live broadcasts being pinned. Burberry and Louis Vuitton have both pinned fashion shows to their profile, whereas Gucci went for a different angle by airing the behind the scenes shoot of the latest product collection.

How about: streaming an event or behind the scenes footage?

Brand Values

Adidas and Calvin Klein have decided to pin posts relating to their brand values. This is a trend that appears to be growing in popularity. By pinning these values to the top of their profile, these brands are making a statement about how important these values are to them and their community, welcoming in people from different walks of life.

What are your brand’s core beliefs and values?


Products are not the only things companies have to advertise. Nike and Starbucks have filled their pinned spots with advertising of memberships and rewards. Using this space aims to build awareness and get more clicks through to the website to explore these advertisements further.

How about: pinning a link with a specific web page attached?

Other Examples

While the above examples are all from the top 20 followed brands on Twitter, consider pinning:

  • Collaborations and partnerships
  • News from connected brands
  • Praise for products
  • Tweets that are performing well
Top Tweets by Engagement Rate graph by Minter.io
Top Tweets by Engagement Rate graph by Minter.io

How To Pin Your Own Tweet

You can only pin your own tweets, and you can only pin a tweet after it has been posted. Find the tweet on your profile that you want to pin, click on the drop-down arrow in the top right-hand corner of the tweet and select ‘Pin to your profile’.

Tracking Your Tweets

Keeping tabs on which tweets are working well for your brand might be a great first step into the world of pinning tweets. Check out your top performing tweets with Minter.io and get access to a wealth of additional social media tracking and optimisation features with a 14-day trial.

Profile Engagement Rate graph by Minter.io
Profile Engagement Rate graph by Minter.io

Try Minter.io today!


Sarah Rachel

Fan of tea, rock music and fluffy animals.