Adopt this unbeatable Instagram set up strategy by @untamedcatfood

Untamed Cat Food serves up food for your feline friends as well as an Instagram account full of delicious morsels. In today’s article, we’re illuminating an Instagram strategy to pounce on. Set your cats eyes on the 5 Instagram set up staples that make Untamed Cat Food a force to be worshipped. With extreme clarity and effortless simplicity your brand’s first impression can also become wildly successful.

Let’s get our claws into this unbeatable Instagram set up…

1. Pick a puurrfect profile pic 

There’s something ferociously familiar about Untamed Cat Food’s profile picture, and we’ve managed to put our paws on it. Instagram’s generic default profile image has been swiped off the counter and swapped for a pet-perfect alternative.

While this tongue-in-cheek reference may be cattily coincidental, there’s something to be said about using familiarity to build instant trust and catch the eye. Getting someone to take a second look can be all that’s needed to get your brand noticed and we love to cuddle up with any trick that gets more people exploring the paw prints of your brand. 

2. Tackle your tone of voice

Make ears prick up from the very first meow-ment someone visits your Instagram profile by speaking in their style. Your ideal audience should be reflected throughout your branding and content, but the Instagram bio might be the first encounter someone has with your business' tone of voice. When your target audience trots onto your Instagram profile, make them feel at home by greeting them in a way that speaks to them. 

Untamed Cat Food has a wild approach to its definition and the products it provides, and it makes this clear by plonking a light-hearted, quirky intro at the top of its Instagram bio. Let’s be honest ‘mighty meals for mini carnivores’ slaps so much harder than ‘meat for cats’. There’s always a spin to make things much more interesting, and not only does this snatch up attention but it bonds with the intended audience like a cat purring in your lap while you watch mindless TV and drink hot cocoa. 

3. Untangle some trust

Don’t make your audience go on the prowl for social proof - provide it in your bio. Whether you’ve been around the alley a few times, outlived your competitors or made friends with the neighbours, there’s usually some way you can convince people to trust you. 

This tiny little line on Untamed Cat Food’s Instagram bio has a lot of bite to it. If the business has delivered 50 million tins, surely that means the people behind the brand know what they’re doing and there are plenty of customers who adore what’s being dished up.

4. Voice your values

Chase up some trust-building text with proof of your unwavering values. People are on the hunt for companies with souls these days, so give your customers the zoomies for your brand by showing that you care. 

Untamed Cat Food displays its B Corp certification in its bio and this shows viewers that it meets high standards of social and environmental performance, transparency, and accountability. This provides yet another reason to love and trust the brand… and it hasn’t even coughed up a single product or a piece of content yet.

5. Lap up 1 link

Don’t make your audience play a game of cat and mouse to buy your products. Even though you can add multiple links to your bio, give a cat a single box to explore and you’ll soon realise that sometimes the simple things are best. 

Without distractions, mazes and multiple options, your audience knows exactly where to go to get the goods. This single option unleashes the focus of a predator, with your chosen destination being the only place to roam.

Your Instagram profile set up is only the beginning of the tail… get ready to meet your perfect companion. Minter.io is the social media analytics tool designed to help you grow an audience that loves you, makes a fuss of you and enjoys having you around. Bring it into your life today.