How to get your TikTok posts added to Favourites

Get return views on valuable content by solidifying a strategy which awards brands with something much more sought after than a humble like. Viewers add content to their Favourites as a way to save content on TikTok. Favourites can be private or public, curated into collections, shared with friends, returned to for future viewing and enjoyed time and time again.

How viewers add content to their Favourites

Users add content to their Favourites from the engagement bar on the right-hand side of the screen when viewing a piece of content. The icon is similar to a bookmark icon.

Tapping the Favourites icon essentially saves the content to a dedicated section on a user’s TikTok account, specifically designed for content the user wants to return to. Users can access their Favourites tab from their TikTok profile. 

The value in focusing on Favourites

Unlike likes, viewers tend to be more selective about the content they add to their Favourites because Favourites are intended to be returned to. This can get you a heap of repeat views without any additional effort. When your content is returned to, it helps to keep your brand in the minds of your customers, which can be good for business.

If your content gains a lot of Favourites, it shows you that your content is valuable to the audience. This can be incredibly useful in helping you understand viewer preferences and interests, which can help you optimise your content strategy and boost your social media presence further.

As with all engagement actions, the algorithm also takes into account Favourites when pushing content. Favourited content shows the algorithm that your content resonates with the audience, leading your content to be more likely to be shown to more people, boosting reach and discoverability in the process.

How to get your content added to more Favourites

When you’re focusing on Favourites, it’s useful to think of Favourites as saved or bookmarked content. This can help you identify the types of content you might want to create. Content that is saved or bookmarked is content that viewers want to return to.

Here are some ideas that might work well for your brand…

Create content your audience loves

Have you ever seen a post that you just couldn't get enough of viewing? This is the type of feeling to conjure up in your audience if you want to get your content added to more Favourites. It’s the desire to return to something countless times because it resonates deeply.

Consider creating content that is:

• relatable to your audience
• inspiring
• motivational
• extraordinary 
• shocking
• enjoyable
• soothing
• relaxing
• humorous

Include useful information

Another strategy is to create content with information that your audience wants to keep handy. You could include details that aren’t easy to recall off the top of your head, brand-specific content or information about other topics or places related to your business.

Consider creating content including:

• opening times
• recommendations
• best sellers
• top tips
• guides

Share cohesive ideas in a series 

Favourites can be collated into collections, so try creating a series of content that works well together and would fit perfectly into a collection of Favourites made by your followers. By sharing similar ideas, topics or themes, you can make it easy for your audience to bundle the best bits into a Favourites collection.

Track the number of times your TikTok content is added to Favourites by checking out the new graph by Minter.io now. There are plenty of other social media metrics to track too, so you can get all the knowledge you need in one place. For optimisation tools, benchmarks and metric tracking, visit Minter.io today!