How to use the Source of Impressions TikTok graph by Minter.io

Wouldn’t it be useful to know how people are finding and viewing your TikTok content? By the end of this article, not only will you be able to find this information, but you’ll be able to use it to your advantage. The Source of Impressions graph by Minter.io takes the mystery out of your content’s discoverability, making it easy to optimise your TikTok videos and replicate the ideas that work for the audience that sees it.

Exploring the Source of Impressions graph by Minter.io

The Source of Impressions graph is located in the content section of your TikTok Minter.io data. The graph is split into bars displaying the amount of impressions (by percentage) that came from different places on the TikTok platform. This includes impressions from: For You, Personal Profile, Search, Follow, Sound, Hashtag and Others.

Let’s take a look at some of the impression sources you can expect to see in your Source of Impressions graph…

For You

The TikTok For You page is notorious for matching users with content that suits them best. When a piece of content is published, it is immediately put onto the For You page and tested with a group of users before being pushed to a wider circle of people if positive signals (such as high levels of engagement or watch time) are picked up by the algorithm. A high amount of impressions from the For You page is a good sign that your content is increasing brand awareness for you and getting your content in front of new people as well as people who may already vibe with your brand. 

Personal Profile

If people are watching your content from a profile, it’s likely they’re already familiar with your brand and are actively looking for specific content to watch. This is a strong indicator of fan loyalty and your content being valuable enough to seek out.

Search

The search bar on TikTok connects audiences with content themes they’re actively seeking out. Did you know that 74% of Gen Z are now using TikTok as a search engine, with 51% preferring this to using Google? This is a monumental shift in behaviour which makes TikTok an important part of being discovered. Now, more than ever, getting content that’s highly ranked in search on TikTok can help your business grow.

Follow

Alongside the For You page is the option to view content from profiles you’re following. By getting people to follow your TikTok profile, you’ll have more opportunity to show up in this feed for more people. Think about asking for a follow as a call to action at the end of your content, or publishing content so good it makes people not want to miss out on content to come.

Sound

TikTok is an amazing platform for sounds going viral. Jumping on popular sounds can help content get discovered. Users can find new content through exploring a specific sound as all the videos created that also use the same sound are displayed ready to be watched.

Hashtag

Hashtags are as relevant on TikTok as they are on any other social media platform. Hashtags group together similar content, connect communities and help with discoverability. Specific hashtags can also be added to favourites so your content will be more likely to show up in more places if you use hashtags than not.

Here are 3 ways to leverage the information in the Source of Impressions graph by Minter.io…

1. Use the date picker to pinpoint patterns

Minter.io shows Source of Impressions data within the selected date range. Use the date picker in the top right-hand corner of your screen to view data from a specific time frame. This could be a certain day, week, month, quarter, year, or data from all time. This can help you understand where your impressions have come from over time. You could view the source of your impressions over a specific marketing campaign, during an extended collaboration or while you had a particular individual overseeing your TikTok creatives.

2. Optimise for your highest impression earners

Once you know where most of your impressions are coming from you can optimise your content to fit the place where most people see it. You might want to approach content creation, captions and copy differently if most people are viewing your content through the For You page rather than Follows. Equally, searchable content should be approached differently than content stumbled upon through a trending sound. 

3. Track whether your efforts are effective

Now you have an idea of where your impressions are coming from, you might want to start making content that will show up in different places. Let’s say you’re interested in your business showing up in search results. By tracking the Source of Impressions graph, and viewing the data over a time frame when you intentionally make changes, you can see whether the steps you’re taking are moving the needle.

Find your Source of Impressions graph, alongside a whole host of additional powerful social media analytics, with Minter.io - the tool all businesses should use to grow their online presence. Start by clicking here.