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Top 5 POV content ideas to boost engagement

Social Media Marketing Jul 17, 2025
Top 5 POV content ideas to boost engagement

Do your TikTok videos and Instagram reels need an engagement injection? Try POV content for an immersive experience that can connect with your audience on a deeper level. In this article, we’re exploring the popular short-form video theme: point-of-view content. Discover how it can humanise your brand, help you relate with your audience and build positive engagement for your social media presence.

Here are 5 POV content ideas to try out…

1. Show relatable scenarios

Relatability is a key way to humanise brands on social media and POV content is the perfect way to explore the creation of relatable content. By sharing content that viewers can connect with on a personal level, you can expect increased engagement because people interact with and share content that means something to them. POV content has the unique ability to throw the viewer into a scenario they can relate to, making them more likely to engage which can leverage the algorithm in your favour.

Check out the example below by @redlionhollington on TikTok. The content shared is relevant to the brand while the scenario is one many people can nod their heads and roll their eyes at.

2. Share humorous takes

While relatable content doesn’t have to be funny, adding humour takes POV content straight to the funny bone. Tickle your viewers with entertainment to further humanise your brand, bring in more engagement and add a light-hearted tone to your brand voice. Giving your audience a giggle is the ideal invitation for comments, shares and likes.

Check out the example below by @the.workshop.cafe.cy on TikTok. This cheeky video is the antidote to the numbness of a mindless scroll. Notice how the POV text overlay adds context to the visuals which heightens the humour.

3. Create a literal point of view

Make the viewer the star of your content by placing them in the centre of the video. By putting the camera in a position that makes it look like the viewer is seeing things from a literal point of view, you can create a fully immersive experience. This creative take on POV content doesn’t just relate with an audience, it makes them see things from a totally new perspective.

Check out the example below by @dove on TikTok. This playful piece is almost a homage to popular movies like Freaky Friday. Putting hands in front of the lens makes the camera double up as the viewer’s eyesight, while the products play a lead role in the POV.

4. Embrace an extraordinary experience

If your brand is more aligned with aspirational content, don’t pass up on sharing an ambitious point of view. Take the opportunity to place your viewer in a driving seat they’ve never been in before. The daring, the bold and the brave provide perspectives that are rare and exciting, which allows audiences to experience adventurous POVs. By sharing something out of the ordinary, you can capture and hold attention, and grab tonnes of engagement at the same time.

Check out the example below by @monsterenergy on TikTok. The POV text overlay sets up the scenario while the scene boggles the mind. This impressive stunt invites each viewer to imagine they are the one in the hot seat. 

5. Promote products

If you want to share your products and/or services in a very direct way, POV content could help soften the blow and humanise your brand in the process. Add a POV text overlay that speaks to your ideal target audience and include internet lingo to turn corporate promotion into the viewers' next must-have items.

Check out the example below by @skalacosmeticos on TikTok. Notice how the POV text overlay includes the phrase ‘glow up’ which is internet slang for a makeover. The heavy focus on the brand’s products hasn't stopped this TikTok video amassing thousands of likes and plenty of comments, saves and shares, proving that POV content can work well for product promotion.

Track your short-form video POV content with Minter.io - the social media analytics tool for businesses - and see how it impacts the engagement your content gets. Find out more here.


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Sarah Rachel

Fan of tea, rock music and fluffy animals.