When you’ve taken the time to create an engaging piece of Twitter content, you will want it to reach as much of your target audience as possible. Timing is a big thing to consider when crafting your social media marketing schedule, but when is the best time for your business to post on Twitter to make sure as many relevant people see your content as possible?
Here are some things to consider…
Consider The Platform
How can we help Twitter connect our tweets with as much of our target audience as possible? The answer for this lies in knowing when our audience is online, when viewers are likely to engage with content and how our audience views content in their feed.
Twitter users can choose to view tweets in 2 ways:
- In chronological order (seeing the most recent tweets first)
- Top tweets first (which are based on tweets performing well)
Viewers can change how they see posts in their feed by selecting the star icon in the top right-hand corner.
If people are viewing tweets in a chronological order, it makes sense to tweet when your audience is online and actively viewing their feeds when you post. If your audience is viewing top tweets first, it makes sense to put your tweets in a position to get the most engagement, which helps to kick in the algorithm and get your tweets in front of more eyeballs. With this in mind, it makes sense to get as much engagement on your tweets as soon as possible when they are published. Twitter will see your content as valuable among your community and push it to more people. Optimising for engagement is the most effective way to gauge the best time to post Twitter content. You should also consider ways to make your tweets more engaging, so that you make the most of your audience’s attention.
Consider Your Business Type
If you are a B2B (business to business) company or a B2C (business to customer) company, your audience will be considerably different and you need to accommodate for this. The type of business you have will influence the time of day and days of the week that you post content to connect with your target audience. For instance, B2B tweets generally perform better between 9am and 4pm Monday to Thursday, which makes sense because this is during business hours and on business days. For B2C businesses, tweets tend to perform best between 12-1pm, which makes sense because it is around the general time for lunchtime.
General Rules Of Thumb
Following general guidelines for posting Twitter content is a good place to start if you are new to the platform or have limited data to hand. While there are general rules of thumb you can adhere to if you don’t know where to start, the more accurate you can be about pin-pointing your exact analytical data for your current audience, the better you can craft and post content that is going to be seen and engaged with.
Generally good times to post tweets are between 8-10am and 6-9pm. As for the best days to post, if you are a business interacting with other businesses then weekdays are the best days to post. If you are a business interacting directly with your audience then the weekends are generally better.
Every Brand Is Different
When it comes to tailoring your Twitter content strategy for your viewers, it’s all about knowing your audience; knowing when they are online and when they are likely to interact with your tweets. It is generally recognised that a boost in engagement can boost your tweet’s ranking with the Twitter algorithm. Engagement kicks in the algorithm to get your tweets seen more, so the best time to tweet is when your audience is most likely to engage. This makes your tweets more visible to a wider audience. Ultimately, Twitter wants to give its audience content they want to see and engage with.
Different audiences are online and engaging at different times of the day and on different days of the week. This is why it is important to find out when your audience is online and engaging with content. Even similar types of brands have audiences that are engaging at different times. For example, @adidas and @Reebok are businesses in the same field, but their best time to post for engagement is completely different.
Trust The Data
Knowing what works for your audience will take the guessing out of posting times on Twitter. Your business’ best optimisation time will be different to other businesses and may even vary from season to season. It’s worth noting what is working for your brand right now, as well as looking at trends when you have releases, holiday seasons and during other notable events. With Minter.io you can do this by selecting any time period with the date picker.
Optimise for engagement to kick start the algorithm in your favour. Find out the best time for you to tweet using Twitter analytics from Minter.io. Connect your account today!