5 Ways Gordon Ramsay cooks up TikTok content

Looking for ways to spice up your TikTok content? We’ve got the winning recipe. These 5 tasty tips from the founder of the idiot sandwich combine TikTok essentials with a heaped spoonful of flavour, suitable to customise for all tastebuds. Get the base right and experiment with your own toppings to truly transform these ingredients into your own perfect dish.

1. Drizzle with duets

The duet feature is a pure crowdpleaser that’s loaded with potential. Gordon Ramsay duets with all kinds of culinary creatives, offering his hot takes on top talent and try-hards alike. We particularly love that he duets with young chefs - a clear indication that he’s clued in on the demographic that really pops on this platform.

Duets should be a key staple of everyone’s TikTok pantry as they’re a free form of collaboration. You can duet with anyone including famous brands, upcoming businesses and viral phenomenons, unlocking the potential to add a powerful punch to your presence on TikTok.

2. Sprinkle in popular sounds and trends

Tickle TikTok tastebuds with the sense of familiarity. Gordon Ramsay scoops up viral trends and popular sounds to grab attention fast. Like a bowl of your favourite home-cooked meal, a recognisable sound, style or trend can hook in an emotional response almost instantly. The viewer knows what they’re in for and they like what‘s about to be served up.

Keep your eyes and hands in the bowl of trends to give your profile a fast rise, even on a very low budget. Start with a popular sound, combine with a current trend and add a dash of humour to get whipped up in a wave of relevancy. 

3. Mix up the media 

Who wants to be served up the same dish daily? Even the greatest flavours can become stale after a while. That’s why we love to see Gordon Ramsay swirling in some photo posts alongside the typical TikTok video format. Blending another media type with the popular topic of ‘a day in the life’ is a genius choice for this top chef. 

What combinations can you come up with to keep your content interesting? While consistency is crucial, creativity adds more vibrant layers to your TikTok presence. 

4. Swirl in some stitches 

Another fruitful TikTok feature is the stitch feature. Similar to a duet, a stitch mashes together another creator’s TikTok video with your own unique addition. Gordon Ramsay rolls out stitches regularly using the memorable hashtag #ramsayreacts (a little side to add to your main: using alliteration works wonders for creating hashtags that stick). Reaction content is an extremely popular content style seen widely on multiple social media platforms and the TikTok stitch function is the perfect place to experiment with this.

Similarly to delving into duets, stitches should be another staple of your TikTok diet. They allow you to connect with accounts of all sizes and topics, giving you a good chance of showing off your own unique sauce to more people than ever.

5. Flavour with AI filters

Filters are the fun topping on a lot of social media content but now AI is on the rise. Gordon Ramsay proves that it doesn’t matter your age or profession, you can get involved in the freshest produce on the platform. TikTok isn’t about being stuffy; it’s about joining in, getting involved and connecting with your community. Embracing new features and fun is all part of the meal.

Are your favourite filters past their sell by date? Experiment with AI filters to make the most of the new inspiration at your fingertips.

With 5 new steps in your recipe for success, it’s time for your business to turn up the heat on social media. Get new customers in the door, onto your website and devouring your offerings by getting drizzled in knowledge using Minter.io - the scrumptious social media analytics tool for businesses online. Taste it free of charge today!