A pinned tweet is the first piece of content someone sees when they view your Twitter profile. Taking full advantage of this space is extremely important so that you can get as many eyeballs as possible on the content you’d like to get seen. If you don’t currently have a tweet pinned, or if you want to shake things up a bit, this article will inspire you to fill this important spot with a relevant and engaging first impression.
1. Capture Attention With Eye-Catching Media
After analysing over 2 million tweets, Twitter confirmed that adding videos, links and photos all result in ‘an impressive boost in the number of retweets’. In fact, when looking at retweets, photos average a 35% boost and videos receive a 28% boost. This proves that adding media to tweets makes them more likely to spark an action from the viewer.
With this in mind, pinning a tweet that is likely to be engaging is great for boosting the individual tweet’s performance, while setting a precedent for future content. Whether it’s an advert, an introduction to your company, or another piece of relevant content, pinning a tweet that includes a video or an image certainly makes for a lasting impression.
2. Show Off Your Deal Of The Day
Give your community a reason to keep coming back to your page. Changing your pinned tweet daily to reveal a deal, flavour or question of the day is a great way to consistently bring value to your audience and encourage engagement from your loyal customers.
3. Challenge Your Audience
Get your community actively involved by sharing a hashtag campaign, challenge or social media tag and pinning it to the top of your profile. Not only will this get more eyes on your hashtag and the profiles associated with the challenge, it will also make it easy for your community to review the details, find more information and see the campaign grow.
4. Make Opening Information Easily Accessible
Whether you have a new exhibition, re-opening information, or FAQs, make this information easy to find for both your customers and your team. Pinning this information to the top of your Twitter profile might just stop your inbox getting filled with repeat queries. Be sure to add booking details and links as necessary.
5. Invite Your Audience To Sign Up For Events
Have an upcoming conference or event? Promote it by pinning it! Be sure to include vital, exciting information and a call to action to make the most of the tweet.
6. Show Off Your Best Work
They say a picture paints a thousand words, so make sure those words include ‘quality’ and ‘must-have’. Your pinned tweet is your first impression, so show off your best-sellers and favourite pieces. This should captivate your target audience and hopefully get you some new potential customers.
7. Shout About New releases
When you release something new, it’s a good idea to add a pinned tweet to your release strategy. While this is the focus for your business, get it seen first.
8. Promote Collaborations
Make collaborating partners smile by pinning a tweet with their name all over it. This helps to build stronger relationships because it shows that you value the teamwork and partnership. Make sure to tag their account and add relevant hashtags, links and even a cheeky emoji or two to get more back from this prime social media real estate.
9. Build Trust With Awards
Imagine you are seeing your Twitter profile or your brand for the first time. How can you instantly build trust with a fresh pair of eyes? Pinning a tweet with a recognisable award, qualification or expertise can help build trust quickly to get the edge on the competition.
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