Try these 3 new interactive stickers to elevate your Instagram Stories

It’s easy to scroll through feeds and tap through Instagram Stories posts without even thinking or blinking. How many times have you closed Instagram and instantly forgotten everything you just swiped through? To combat this, Instagram has introduced several additional interactive stories stickers that get people involved.

Frames, reveal and add yours music are 3 fun new stories stickers that turn passive viewership into active engagement. Each sticker can appeal to a range of different audiences so we’re sure you’ll find a way to use them in your brand’s social media strategy. What’s more, there’s been a serious lack of uptake by brands so it’ll be easy for yours to get ahead of the masses. By using these new stickers, you can make your stories instantly and easily more exciting, engaging and fun.

Frames 

Retro is in and frames embraces the aesthetic of a former era. Add an image with the frames sticker and travel back to 2003 because viewers must unearth their inner Outkast and shake their phone like a polaroid picture to reveal the image. This digital take on the retro polaroid picture banishes passive viewership. Fans of your brand will have to be actively engaged with your story to view it. 

How to use the frames sticker:

1. Take or upload a stories photo or video.
2. Tap the stickers icon.
3. Choose ‘Frames’.
4. Select an image from your camera roll to frame.

5. Add a caption.

6. Tap ‘Done’ in the top right-hand corner of the screen.

7. Finish editing your stories post and publish it.

Reveal

Want a way to instantly increase the amount of direct messages your brand receives? With the reveal sticker, a stories post is blurred and overlayed with some teaser text. The stories post is only revealed after the viewer messages the account that posted it. A message can be as simple as a reaction or as complex as a well-thought-out message. Either way, this sticker ensures a boost in direct messaging, opening a line for further communication between you and your fans. It also gets you clued into who truly cares about your brand, as you’ll be aware of who’s interested in seeing your secret posts and who is happy to swipe on by. Combine your results from this sticker with the completion rate and full view rate graphs by Minter.io for a well-rounded approach to understanding the impact of your Instagram Stories posts.

How to use the reveal sticker:

1. Take or upload a stories photo or video.
2. Tap the stickers icon.
3. Choose ‘Reveal’.

4. Add text.

5. Select ‘Done’ in the top right-hand corner of the screen.

6. Finish editing your stories post and publish it.

Add yours music

If you love the classic add yours sticker, you’re doing to love the add yours music sticker. The concept is exactly the same only with a musical twist. A user creates an Instagram Stories post and usually adds a prompt alongside the add yours music sticker. 

Now viewers of the sticker can tap it to join a chain of stories posts, all using the same prompt and updating the music to a choice of their own. 

There is huge potential for discovery through the add yours music sticker. People can discover your brand, you can discover other people and everyone can discover all sorts of wonderful music. If you’re old enough to remember when Myspace and Bebo were all the rage, you’ll be very familiar with how popular music sharing can be on social media sites and this innovative feature harnesses that power today.

How to use the add yours music sticker:

1. Take or upload a stories photo or video.
2. Tap the stickers icon.
3. Choose ‘Add yours music’.

4. Tap ‘Add yours music’.

5. Search for and select a song to add to your stories post.

6. Select ‘Done’ in the top right-hand corner of the screen.

7. Place the sticker wherever you want on your stories post.

8. Finish editing your stories post and publish it.

Interactive stickers can engage your audience and help your brand build a strong presence on social media. Discover more ways to grow your business online with Minter.io - the social media analytics tool that can make online growth easier. You can track your Instagram Stories performance with metrics such as impressions, reach, replies, shares, profile visits, best time to post, and more. Give it a whirl right now!